Go Actualize - Identity, Visual Design system, Logos, and Web
The process of creating a new identity, packaging, and website developed over the course of 3 rounds of iterations for each, with the primary stakeholder I worked to bring her vision into reality, with paper mock-ups showing the colors in action and many online demos bringing them into the know about branding, visual choices and each of my design decisions. This client really pushed me to do my best work and added a number of constraints since this is a product reviewed by the FDA. Overall a very broad but exciting project.
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