UC Berkeley STS Academic Calendar (2019-20)

In Summer 2019, the marketing team at Student Tech Services and Adobe collaborated on a project to redesign the 2019-20 UC Berkeley Academic Calendar. The calendars reached 1,000+ grad and undergrads in dorm rooms, offices, open days, and student fairs + is also available in e-copy.

As a team, we wanted to reimagine a calendar that would not only help promote STS's services but also educate students on where to access tech resources + opportunities.
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I designed and illustrated all the monthly calendar visuals that aim to showcase a wider range of demographics. The graphic style is rather whimsical and playful to promote a playful tone – ultimately encouraging students to engage with the information + content in the calendar.

Learn more about the project here: https://www.wu-che.com/adobe-calendar