The Sanchez Center

Logo design for The Sanchez Center.

The Sanchez Center is a group psychotherapy practice serving the Washington, D.C. area. They provide mental health services to young professionals.

The tone and voice of the logo needed to have a welcoming and calm feeling to it. The serif font’s letters have sharp edges to them to bring structure to the look and keep the logo feeling gender-neutral, and the lowercase treatment to “Sanchez” helps to soften the logo.