Evergood Logo

Evergood logo is a custom logotype, with a logo-mark variation consisting of the Eg letters of the logotype. The focus on the logo design is to stir the brand sentiments and reflect the brand values. The logotype and logo symbol are timeless, unique and memorable.
The logotype is made of a custom serif font with dramatic stroke contrast and thin hairlines that create a classic rounded look. The letters are manipulated to accentuate the contrasts, and to create visual anchors with positive and negative spaces that harmoniously juxtapose in a highly legible and memorable brand.
The typography is met with a subliminal symbol that is embedded into the typeface – a drop that is also a flame when reversed by 180º. The symbol is seamlessly connected to the type to complement it decoratively and harmoniously while contributing to the legibility. At the same time, the symbol is seamlessly disconnected from the type to retain an independent stand that emphasizes the visibility of the drop and flame, without hindering the legibility.