Brixton Done Proper 01

"Done Proper" was our fully integrated rebranding campaign for A/W19 to redefine what it means to be proper while positioning Brixton as the voice of the curious and freethinking "new-collar" class.

Working closely with their internal team, we outlined a messaging strategy, go-to-market plan, and a new visual identity—helping to execute a communication strategy, print and digital activations, retail installations, influencer marketing, and successful video series.

Visit the case study for the full breakdown of our partnership.
https://basicagency.com/case-studies/brixton-done-proper-brand-advertising