Stuserve Logo

Stuserve provides an innovative technological solution for the education sector, enhancing staff and student experiences in learning and career launch. Stuserve focuses on four key elements: studies, social life, personal management, career. The logo combines a symbol with logotype in order to bring forth and combine the different values mentioned above: The symbol is made of two textbooks defined by positive & negative spaces that interact with each other. The books are laid in perspective to each other to illustrate the shape of the letter S and the physical form of steps, resonating the content world of the product under the umbrella of the brand-name, along with the sentiment of "stepping up" & "moving forward". The lighting that is defined by the positive/negative space on each textbook is puroposely reversed in order to avoid symmetry and enhance the visual anchor, as well as to help the viewer decipher two hidden clues: the letter S and the top text book being also a graduation cap. These hidden visual cues create a memorable visual anchor whereby the viewer, successfully realizing the visual illusion, feels gratified and achieving, consequently strengthening the memorability and affinity with the brand.

Stuserve provides an innovative technological solution for the education sector, enhancing staff and student experiences in learning and career launch. Stuserve focuses on four key elements: studies, social life, personal management, career. The logo combines a symbol with logotype in order to bring forth and combine the different values mentioned above: The symbol is made of two textbooks defined by positive & negative spaces that interact with each other. The books are laid in perspective to each other to illustrate the shape of the letter S and the physical form of steps, resonating the content world of the product under the umbrella of the brand-name, along with the sentiment of "stepping up" & "moving forward". The lighting that is defined by the positive/negative space on each textbook is puroposely reversed in order to avoid symmetry and enhance the visual anchor, as well as to help the viewer decipher two hidden clues: the letter S and the top text book being also a graduation cap. These hidden visual cues create a memorable visual anchor whereby the viewer, successfully realizing the visual illusion, feels gratified and achieving, consequently strengthening the memorability and affinity with the brand.

Stuserve provides an innovative technological solution for the education sector, enhancing staff and student experiences in learning and career launch. Stuserve focuses on four key elements: studies, social life, personal management, career. The logo combines a symbol with logotype in order to bring forth and combine the different values mentioned above: The symbol is made of two textbooks defined by positive & negative spaces that interact with each other. The books are laid in perspective to each other to illustrate the shape of the letter S and the physical form of steps, resonating the content world of the product under the umbrella of the brand-name, along with the sentiment of "stepping up" & "moving forward". The lighting that is defined by the positive/negative space on each textbook is puroposely reversed in order to avoid symmetry and enhance the visual anchor, as well as to help the viewer decipher two hidden clues: the letter S and the top text book being also a graduation cap. These hidden visual cues create a memorable visual anchor whereby the viewer, successfully realizing the visual illusion, feels gratified and achieving, consequently strengthening the memorability and affinity with the brand.

Stuserve provides an innovative technological solution for the education sector, enhancing staff and student experiences in learning and career launch. Stuserve focuses on four key elements: studies, social life, personal management, career. The logo combines a symbol with logotype in order to bring forth and combine the different values mentioned above: The symbol is made of two textbooks defined by positive & negative spaces that interact with each other. The books are laid in perspective to each other to illustrate the shape of the letter S and the physical form of steps, resonating the content world of the product under the umbrella of the brand-name, along with the sentiment of "stepping up" & "moving forward". The lighting that is defined by the positive/negative space on each textbook is puroposely reversed in order to avoid symmetry and enhance the visual anchor, as well as to help the viewer decipher two hidden clues: the letter S and the top text book being also a graduation cap. These hidden visual cues create a memorable visual anchor whereby the viewer, successfully realizing the visual illusion, feels gratified and achieving, consequently strengthening the memorability and affinity with the brand.

Stuserve provides an innovative technological solution for the education sector, enhancing staff and student experiences in learning and career launch. Stuserve focuses on four key elements: studies, social life, personal management, career. The logo combines a symbol with logotype in order to bring forth and combine the different values mentioned above: The symbol is made of two textbooks defined by positive & negative spaces that interact with each other. The books are laid in perspective to each other to illustrate the shape of the letter S and the physical form of steps, resonating the content world of the product under the umbrella of the brand-name, along with the sentiment of "stepping up" & "moving forward". The lighting that is defined by the positive/negative space on each textbook is puroposely reversed in order to avoid symmetry and enhance the visual anchor, as well as to help the viewer decipher two hidden clues: the letter S and the top text book being also a graduation cap. These hidden visual cues create a memorable visual anchor whereby the viewer, successfully realizing the visual illusion, feels gratified and achieving, consequently strengthening the memorability and affinity with the brand.

Stuserve provides an innovative technological solution for the education sector, enhancing staff and student experiences in learning and career launch. Stuserve focuses on four key elements: studies, social life, personal management, career. The logo combines a symbol with logotype in order to bring forth and combine the different values mentioned above: The symbol is made of two textbooks defined by positive & negative spaces that interact with each other. The books are laid in perspective to each other to illustrate the shape of the letter S and the physical form of steps, resonating the content world of the product under the umbrella of the brand-name, along with the sentiment of "stepping up" & "moving forward". The lighting that is defined by the positive/negative space on each textbook is puroposely reversed in order to avoid symmetry and enhance the visual anchor, as well as to help the viewer decipher two hidden clues: the letter S and the top text book being also a graduation cap. These hidden visual cues create a memorable visual anchor whereby the viewer, successfully realizing the visual illusion, feels gratified and achieving, consequently strengthening the memorability and affinity with the brand.