albumii Logo

The Albumii logo needs to resonate the physical tangible object that the brand-name suggests. To achieve that successfully, the logo combines a unique customized logotype with a symbol that has physical traits.
The logo symbol is therefore made of 3 squares that resemble prints and/or albums. The squares are laid in perspective in their space, casting shadows, emphasizing the physical 3-dimentional space, consequently emphasizing the tangible nature of the objects. The squares are also colored in magenta, yellow and cyan, which together with the dark-grey (almost black) shade of the logotype – intelligently create the CMYK combination that is so recognized in the world of photography and printing.