Essence Candles Branding Project Pt. 2

This is a branding project done for Essence Candles. I wanted to keep the overall look of the brand clean and minimal. I wanted to focus heavily on colour while having a muted and more luxurious palette as they wanted a more higher-end product.

For the packaging, I kept the colours muted and had the main focus on the scent of the candle. The overall brand focuses on the colour to dictate the scent of the candles as I felt that it was more impactful than just having an image of the scent.