Typographic and Minimal Branding/Logo
Simple foundations make for a strong building platform.
The same goes for brand.
Simple because it's easy to understand.
Simple because it doesn't go out of style quickly.
Simple because at first glance you get what you are looking at.
Simple because it doesn't need to be explained.
Thats what branding should be based on. When you build from simple you always have something to fall back on. After you build your foundations then you can start to build. You add more details and nuances, more information.
This is a start to the visual identity of a clients brand. Simple and custom letter based design. It's recognizable and definitely expresses luxurious, classy and minimal design.
From this those initial brand concepts can be expanded upon and better utilized because you have a solid and stable base.
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