Kicks brand and identity design by Awove ✌️

Who doesn’t love a good pair of Kicks? Special additions, rare finds and the usual suspects, finding a dope pair of kicks in Cyprus can be hard.

Kicks founder, Ben, wanted to solve this problem for fellow Kick loving Cypriots and spent time with the team to develop his new brand, Kicks.cy.

Working through all the finer details such as suppliers, shipping, escrow services and the launch of the Kicks branding, we quickly realised the potential of the business with demand coming in from potential clients throughout the process.

DIRECTION
The goal of the branding was to go for a fresh, modern and urban design that perfectly suits the target audience and the business core beliefs and DNA.

We developed many concepts and spent time taking pictures of kicks and urban settings to get the right directions that perfectly represent the flavour we’re aiming for.

View the full project here:
https://awove.com/clients/kicks/