Echelon Condos : Real-Estate Branding

This was an RFP we did for a new Toronto condo development located right near the Esplanade Shopping District. Our target audience were highly successful young professional women, who liked the ease and comfort of living downtown, where they can live, work, shop / play. We came up with the strategic tagline "Welcome to the EC Life", and created branding, marketing collateral, digital & social media content that would target this particular audience.

Our Role:
Brand Strategy
Naming & Messaging
3D Architectural Rendering
Brand Identity Design
Marketing Communication
Website Design
Social Media Content

For more info: http://Creative-Director.ca