Behavioural Hub Logo

The Behavioural Hub comprises of a team of specialists in behavioural economics, neuropsychology and neuromarketing – all disciplines that allow us to more effectively shape human behaviour.
The logo combines typographgic appearnce with an icon.
The icon is made of the two letters of the name BH. The use of positive and negative spaces expresses the bradn's realm - the human brain, creating an interesting visual and subliminal relationship between the conscious and the sub-conscious. The icon directly reflects the "seen" and the "unseen".
The depth of the brain is suggested by the 3-dimentional perspective created by the positive space of the letter H.