Lingoda – rebranding
Lingoda (e–learning platform) should be clear, simple, self-explanatory, direct&bold, have perfect experts/teachers behind it, be reliable&professional, showing expertise&knowledge... but playing, experimenting, breaking stuff is crucial to find out what works.
After a series of online workshops and e–meetings we’ve preceised the rebranding direction and scope of work.
First we decided to redesign a logotype, then update font, color palette, icons and illustrations.
In the meantime - regarding to lingoda's marketing activity – I designed promotional landing pages.