Healthx Logo
After defining the core story elements with the help of our little turtle friend, we moved on to defining the elements of branding language. The key assets, in this respect, are: the brand logo, typography, colors, the Oxford comma, and meshes.
This shot covers the full logo lockup that features modified Eurostile font typography, alongside the logo symbol. This font choice set the trajectory of development for the following stages of branding, as it marries the technological element of this startup with an elegant and timeless approach to the industry.
If you take a look at the attached file, besides the typography, you’ll also find clearly defined gradient meshes that are a key component of Healthx’s brand application (i.e. small/medium print — these are yet to follow). The main challenge we’ve faced in this regard would be striking a balance between the human element of healthcare and the futuristic/technology-oriented aspects of Healthx’s approach to healthcare. Dragging that futuristic, yet humancentric, brand image from its natural habitat (somewhere in the future) all the way back to the present, wasn’t a cakewalk either. But hey — we’re not complaining.
If you think it was easy finding the balance between sci-fi tech and the warm and fuzzy feeling of having a compassionate caregiver, just take a look at all the direction hoops we jumped through before we managed to drag the future look of healthcare into the present.
If you’re looking for more insight into the color palette, as well as how our wheels turn, take a look at the attached file. And if you like what you see, don’t hesitate to drop us a line either – we’re always up for a chat (hello@fiftyseven.co)
The Healthx pitch deck is up next, don’t miss it.
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Team/Credits:
Art direction: Petar Stojakovic
Branding: Marko Ivanovic
Web design: Petar Stojakovic
3D artis & Motion: Nebojsa Jurcic
Writer: Lex Molnar
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