Human Process

Some things are easy to explain, some aren’t. As much as we’d like to say our approach is simple and straightforward - it isn’t. It’s hard to bring value to a client and often it’s messy too.

On our approach page we talk about different aspects of creating a digital product, but to start it all off we talked about the process a bit.

Our process is messy. We have several tools at our disposal. They're called strategy, content, design and technology. We’ll waddle through them, use our experience and research to figure shit out. It's not a straightforward process. We’ll try one thing, extract insights. They’ll inform us and we’ll bounce to another thing. We’ll create fresh ideas, do some design, test it, throw it out of the window when it fails. We’ll come up with new ideas and test them too. It's all interconnected, and it's messy.