Ikarov Illustrations Exploration
In 2019 we worked hard to redesign the entire brand of IKAROV - a natural cosmetic company founded in 1991. Their mission is to produce affordable natural cosmetics from carefully selected high-quality raw materials.
We went through different explorations for the packaging design. Whenever the hand crafted illustrations should be only linear or with filled color and what they should represent. One of the directions was to be more literal - to illustrate the main ingredients and the usage of the product.
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