Panik Energy Drink Line

With a name like Panik, my goal was to create a wordmark that was bold and aggressive while also remaining fun and crazy. My brand positioning for this product is a middle to high end energy drink that is slightly lower in cost than the other big names to help integrate it into the market.

I wanted to give this beverage brand a bright, bold, and colorful personality by creating 6 flavor names that bring action and excitement:
Smash - Strawberry Kiwi
Fury - Mango Pineapple
Blitz - Blueberry Pomegranate
Punch - Tropical Punch
Rage - Lemon Lime
Slice - Pink Grapefruit