Ikarov Packaging Design System

In 2019 we worked hard to redesign the entire brand of IKAROV - a natural cosmetic company founded in 1991. Their mission is to produce affordable natural cosmetics from carefully selected high-quality raw materials.

We designed the primary and secondary packaging of 4 product lines: Botanical Face Care, Botanical Mum & Baby Care, Botanical Pure Oils & Butters and Botanical Slim Care. While there are elements that remain (almost) the same like the way the information is separated among the different panels, there are some things that vary among the series. Тhe pad shapes for every serie is different as well the color palettes and the illustrations. Despite the differences, the whole design direction remains consistent and it's easily recognisable as a whole line of products.

Credits: Kamen Kamenov, Rumyana Sokolova

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