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In our research one of the key issues, traders were facing is the sourcing of gems. Buyers who had a specific requirement face challenges in tapping into the correct channels to get their orders fulfilled.
From a product standpoint, we chose to focus on solving this issue by designing a feed interactions that serves up posts made by sellers that resonate with buyer preferences. A ubiquitous search functionality to comb through Gem listings, requests and professionals.
Detailed case study available on my website.