X-Gamer Concept: Product Page

... the core pages are the homepage and product pages. As this is just a fun project I didn't bother considering tertiary pages such as shipping checkout, or legal pages.

All product pages share a lot of similarities. Product values, nutritional information, and even descriptions are the same with minor variations.

My hypothesis is that reducing the complexity of browsing for the right product will decrease the drop off for new customers. This isn't a new belief, though it's one I believe X-Gamer can capatalise on quite easily just by making the highlighting only rhe core differences between each product.