Joko Korean Festival Branding

“Joko” is an identity concept combining the 'enjoyment of the Korean culture' and '좋다', which means 'to like' in Korean.

The main idea was to represent the Korean heritage by using Korean traditional elements like "Taegeuk" and "Hangul (English: Korean alphabet)." but also representing image of 'taking break' and truly enjoying the culture.

View full project here: https://www.adropofsunny.com/joko