UXPA Boston 2020 (Unofficial)

Logo design in response to an open call for the 2020 UXPA conference in Boston. Couldn't quite resolve it before the deadline so never wound up submitting it... Also, COVID 19.

Heavily inspired by Herb Lubalin's 1971 logo for PBS.

Themes and thoughts: Human centered design, civic responsibility. An optimistic and variable color palette including red and blue as a subtle nod to the upcoming US presidential election.