Wallace Rebrand Project

M.I. Design won a competitive pitch for Wallace’s re-brand - including new website, print and signage.

The brand was launched Dec 2018 with a seasonal teaser featuring the Wallace ‘W’ becoming a sledge.

We put people at the centre of the brand. Through our user research we found that clients mainly used the site to simply research a potential lawyer and verify their credentials. Most competitors used abstract photography and the lawyers were faceless in a corporate environment.

We simplified the copy on the site and made it far more digestible. We commissioned photographer Simon Jarratt to take all the profile shots of the lawyers, as well as a number of reportage group shots and we came up with a new logo/typeface/colour palette.