Ikarov Corporate Color Palette

In 2019 we worked hard to redesign the entire brand of IKAROV - a natural cosmetic company founded in 1991. Their mission is to produce affordable natural cosmetics from carefully selected high-quality raw materials.

One of the first steps was to define brand colors. They are inspired by nature's earth colors in pastel-like hues. The associations are earth, tenderness, and freshness that awaken gentle and calming feeling in the end user.

Credits - Kamen Kamenov

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