The Body Shop Indonesia - Mobile App (Concept)

The Body Shop International is one of the most successful cosmetics and personal care products retailers in the UK, with more than 1,100 stores in 45 countries and one of its stores is located in Indonesia. Founded by Anita Roddick in 1976, this company is dedicated to finding the best ingredients that are ethically sourced for a variety of naturally-inspired beauty products.

I chose to redesign The Body Shop Indonesia mobile application because I found several issues and problems. Overall this application is out of date and not very appealing to keep users in the app and also users can't use this application to buy a product. Users are directed to the website after tried to buy a product and must complete the order process there.

To answer this problem, I've designed the concept of the order process for The Body Shop Indonesia mobile app with four simple steps. For the visual, I got the reference from The Body Shop Indonesia official website.

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Illustration created by Tom Watkins from the University of Lincoln, UK (2014)

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