NJ Transit

Redesigning the NJ Transit Experience

The problem

Current application has a myriad of organizational problems that highlight a poor understanding of user's needs and wants, and a severe lack of empathy when it comes to the user experience. To name a few: Lack of main functions on home screens, lengthened process of getting to buy a ticket or to check on schedule, hard to find settings, hard to change methods of payment.

Usability issues include: Lack of filtering/sorting tool, underdeveloped search tool, pause in the middle of the purchasing process is unavailable, lack of option to buy multiple tickets for multiple methods of transportation at once, underdeveloped navigation system.

There are also visual design problems including but not limited to repetitive CTAs, tight leading, lack of tracking, and coming back to the usability issue of having no filter which leads to poorly designed lists.

---
Say Hello At daotlinh@gmail.com
IG: @thuy.linh.d
Behance: https://www.behance.net/linhdao
Adobe Portfolio: https://linhdao.myportfolio.com