Token Analyst Homepage Redesign

This is a project I worked on recently to help Token Analyst refactor their navigation, optimise for their core transactional pathways on the homepage and provide a snapshot of their core value proposition in a way that reinforces trust in the brand.

I also experimented with a visual theme around the idea of “connecting the dots”, where the dots and spherical objects interspersed across the homepage represent the various address hashes in a blockchain which TA analyses in order to understand on-chain behavioural patterns.