Everybody. Every Body. - Morphology Concept

This was a redesign for Salsa Jeans who had per target to increase their online sales showing to the users the fit and technicality of their jeans. We also had in mind their will to target a younger target audience.In this case we worked with Salsa Jeans who wanted their users to buy more jeans online, avoiding disappointments after purchase. We also had in mind their will to target a younger target audience.

With research we noticed that the main pain point while purchasing jeans online is that users can't project themselves into the models bodies and style.

To launch the new concept, we developed a component where the user can choose the morphology and the style of the models and this will affect all future content of the website.

See more on behance: https://bit.ly/2WGu5tt