Nature Trails Branding Project Pt.1

This is a branding project done for Nature Trails. The goal of the project was to create a camping company that offers a wide range of camping and nature trips to their customers. I wanted the brand to have a clean minimal look with a major emphasis on nature and more natural elements. Part of the branding project was to deliver a logo, patches, and a landing page for their brand.

For the logo I wanted to have a clean logomark with a bolder font to compliment the logomark. For the mark, I wanted to have a natural element to it, so I incorporated a leaf and a water drop formed around a circle shape. I paired it with a bolder font as it seemed to fit the logomark nicely.