Hostel World Interactive Campaign

Challenge:
For the YCN Life Briefs 2018/2019, Hostel World challenged designers to come up with a campaign that would change the negative perception about budget travelling and hostels. The campaign had to present staying at hostels as an extraordinary experience and also encourage people to travel more and book via Hostel World’s app.

Solution:
I created a digital experience that uses people’s senses to guide them to their perfect vacation destination. I also adapted this experience to the Hostel World’s app, which allowed people to discover the world from a different and exciting point of view whenever they want to.