Dean College Bulldogs | Rebrand Intro

Dean College Bulldogs | Rebrand Intro

College athletics can be an incredible platform for growth and development, so when Dean College, a liberal arts college in Franklin Mass, approached me with the aim of elevating their athletics brand identity, I was excited at the chance to team up!
Focusing on their primary athletics logo, a bulldog based mark inspired by ‘Boomer’ the Bulldog - their school mascot and literal on-campus statue - we dove into the research portion of the project, defining key character traits for the new logo, unique features of a Bulldog, and general attributes we wanted the mark to capture.
Serving to guide the creative process, this essential groundwork acted as a guardrail and anchor for the exploration that followed.

Sketches up next!
Jn
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Case Study:
https://www.jeremynelsondesign.com/case-studies/dean-college-bulldogs-athletics-branding

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Jeremynelsondesign.com
jeremynelsondesign@gmail.com