Mr. Zoo - Pet shop branding

Mr. Zoo is a pet store that, besides selling pets and supplies, has a veterinarian and a pet hairdresser. For these reasons we’ve added the tagline:
“A pet shop that has it all” to the logo.
The branding language uses many colors to indicate the variety of products and services sold in the store.

The cleaver use of negative space and the use of bold colors on white space creates a unique, fresh and sophisticated brand language in the pets marketing industry.