FLOR - Rooms in Florence | Logo Concept

The FLOR logo is characterized by the union of two elements that present a strong visual contrast, as typical in the English colonial style.
The symbol has an extremely minimal and geometric style and is inspired by the Traveler Palm, present inside the Giardino dei Semplici.
Its typical fan leaves collected rainwater and were used in the past by travelers to quench their thirst.
The logotype features soft shapes and a classic and elegant style.

Full Case Study on Behance: https://www.behance.net/gallery/93109219/FLOR-Rooms-in-Florence