RoadWorks Logo 🏎️

RoadWorks is a play on words for "skunkworks”. Skunkworks is widely used in business, engineering, and technical fields to describe a group within an organization given a high degree of autonomy and unhampered by bureaucracy, tasked with working on advanced or secret projects.

This is a brand exploration I did for the automotive blog, RoadWorks. We wanted a logo that would stand the test of time, be unique from other automotive blogs, as well as convey an ethos of adventure and credibility.