Kiwi Escapes Travel Campaign

This is the second of two creative concepts for Kiwi Escapes, a campaign designed to encourage customers to holiday here this year. This lockup also uses another handwritten script font to help keep the friendly and easy-going feeling while still having the in-your-face retail boldness. The colors and sign graphic at the bottom reference the classic Kiwi road trip. Which is a cornerstone of the at-home holiday, This can also be used to integrate location or sale messaging
Find out more about this project here https://www.behance.net/gallery/93969157/Kiwi-Escapes-Travel-Campaign?tracking_source=for_you_feed_user_published