ALLNESS

This project I did an year ago.
Allness is one of the leading online retailer and wholesaling company based in Philadelphia USA.The logo design is based on the pensive idea of the company's motive "satisfaction".It should convey the aim of the company though a very strong mark.After brainstorming I ended up with an idea " A+ Thump Up".
"A" stands for the first letter of the name,and also it gives a triangle which is very strong,eye catchy geometric shape."Thump Up" is a universal sign for satisfaction,And added by using the negative space