Citron & Limon

Low quality kitchen utensils lack a sense of style or expression due to the fast purchasing nature of the consumers they are targeting. In order to reach a wider range of consumers, the packaging attempts to grab your attention, not focusing on beauty of the product or design, but the functionality. However, Citron & Limón embraces a beautiful package design informing the user of the different functionalities of the product, which allows the brand to operate as a specialty item. This allows the consumer to regard this box and its contents as more important or special than your average impulse buy at checkout. This high quality juicer aims to make cooking in the kitchen or meal prepping a little easier, while adding zesty freshness to every meal.