Potenza Branding Identity

Branding & Identity for Potenza Rehab & Performance. Potenza helps athletes all over western Canada get back back in the game after injuries or accidents.

The companies founder has a rich italian heritage, tracing back to the little town of Potenza, Italy. Potenza also happens to mean power & strength. Taking all of this inspiration I built out an identity that takes design cues from Italian heritage while also being sleek, modern & powerful.