Strong App - Brand Identity Design 2.0

Strong is an app with millions of users across the world. With 50,000+ ratings, 4.8+ average and continually featured in the App Store, it is the #1 gym workout tracker in the world 💪

Earlier this year, they contacted me with a problem - their logo worked well as an app icon, but not necessarily as a standart logo. Since their plan is to expand and have their logo & branding on many other places, they wanted it improved with that in mind.

The solution was a bold logomark with a clever meaning to it, that will allow it to stand on it's own and be recognised anywhere for what it is. The new one will also allow for black & white or embossed use.

Which of the three modes do you prefer?

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