Quote - Ellen Lupton

Plans and the ideas behind the work are fundamental for its success. šŸ’”
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Sometimes, even though companies invest a lot of money into the design, theĀ finalĀ result isn't good enough. Why is that? šŸ¤”
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It's very important to think hard about where do we put our effort as designers. It's all about thinking, brainstorming, strategy and ideas. šŸ’­šŸ§  The design work we do, no doubt, remains valuable, and the visual effect is important as well. But designing itself requires a lot of considerations and different variables that affect our work.
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Today, we have a lot of designer colleagues, the sea of strong competitors... How are we gonna stand out from the crowd? šŸ¤·ā€ā™€ļø
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