Quote - Ellen Lupton

Plans and the ideas behind the work are fundamental for its success. 💡
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Sometimes, even though companies invest a lot of money into the design, the final result isn't good enough. Why is that? 🤔
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It's very important to think hard about where do we put our effort as designers. It's all about thinking, brainstorming, strategy and ideas. 💭🧠 The design work we do, no doubt, remains valuable, and the visual effect is important as well. But designing itself requires a lot of considerations and different variables that affect our work.
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Today, we have a lot of designer colleagues, the sea of strong competitors... How are we gonna stand out from the crowd? 🤷‍♀️
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Do you have any thoughts about this?
How do you feel about today's ideas, innovations, marketing and overall quality of design?