Any mileage?

Wondering if you folks see mileage in any of these marque ideas?

The company I'm designing for are web strategists and copywriters, but also produce and deliver a lot of video and audio for the web. These two separate focusses mean it's risky going for an obvious visual metaphor rooted in copywriting or film. As such, I'm just trying to go for a striking marque using the first initial of the company's name: GSM. The arrow in number 3 is meant to represent the delivery aspect of what they do.