Kiwi Escapes Travel Campaign

This is the first of two creative concepts for Kiwi Escapes,  a campaign designed to encourage customers to holiday here this year. This lockup mixes kiwi icons and a friendly informal handwritten font. The way the icons are integrated suggests flexibility and the variety of things to see in NZ. The icons can be switched out to relate to the three main destinations: wellington, Queenstown and Christchurch.

Find out more about this project here https://www.behance.net/gallery/93969157/Kiwi-Escapes-Travel-Campaign?tracking_source=for_you_feed_user_published