Schmidt Bros. Design Ideas

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Schmidt Bros. makes cutlery and is now offering grilling products under the name Schmidt Bros. Barbecue. This is a non-contracted design mock-up.

Oh and before you ask, the brand identity features the company name text clipped as seen in this image.

So there's a lot about this I don't like and the more I look at it the more things I want to change. Luckily it's just something I'm doing to help out a friend.

Just having fun with this at the moment but would value feedback from anyone who checks this out.