Vineyard Jams Branding Project Pt. 2

This is a branding project done for Vineyard Jams, a luxury jam product focused on naturally sourced, vegan, organic ingredients. For the brand design, I wanted to have a very clean, minimal and an upscale vibe to their brand. Since this was more of a luxury brand, I wanted to utilize a serif font and a muted palette to push that narrative.

For their jam label design, I wanted to keep it clean and minimal. I focused 3 elements for the label - the logo, an image of the flavour of the jam, and some descriptive. I felt those were key elements to the design and I wanted to give it a look that differs from the competition.