Football Manager Interactive Video Campaign

“Our brief was to take the brand’s core message — that Football Manager allows you to create your own story — and place that right at the heart of our creative,” says Alan Granger, Senior Marketing Manager for Football Manager. “One question we’re often asked by people who are unfamiliar with our game is “how do you play”, so we worked closely with MOX and WIREWAX to bake the answer into our campaign film in the best way possible… ‘show, don’t tell’. We couldn’t be happier with the end result — and the feedback we’ve had from the outside world has been equally positive.”

https://www.wirewax.com/blog/football-manager-sets-the-new-standard-with-interactive