Finjan Café

​​In the summer of 2019 three entrepreneurs approached us to help them brand a new cafe they were looking to open in 2020. The cafe would also feature a product line of imported coffee beans to resale within the shop and eventually online. With the intention of growing into a franchise, the cafe needed to be positioned for this future desired state. Through our process, we crafted a brand that represented the authentic heritage of the coffee as well as the premium-organic features of the brand's personality.