Logo animation for Spotify New Music Friday

Leading up to every Friday at midnight, Spotify’s playlist editors curate the latest and most anticipated hits out there to headline the New Music Friday playlists – that you need to listen to, now. ⁣
To accompany the relaunch of the playlist, we designed a visual identity that builds from the same concept of urgency. We needed to be bold, fresh and vibrant. We made our thickest font-weight thicker, faster and allowed it to be designed in a wide editorial palette.⁣
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The marketing for New Music Friday truly happens in all channels, so we set off to create layouts that function well in OOH, social, artist-generated social, and on platform. We developed a simple motion language that works both as an intro animation and transitions between content. It’s supposed to give a quick glimpse of what you’re about to see, but most of all, set up the stage for what have just arrived.⁣
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The playlist worth the wait.⁣

This was a huge team effort across Spotify⁣.

The motion graphics were made by Josephine Tansara.