Brand Identity Redesign for eLife 🧬
Brand Identity Redesign for eLife 🧬
eLife is a non-profit organization created by funders and led by researchers. Their mission is to accelerate discovery by operating a platform for research communication that encourages and recognizes the most responsible behaviors.
I've been collaborating closely with the eLife team to discover a various amount of concepts and potential redesigns which fitted their mission and vision for the organization.
This presented version was my very first concept direction that I created together with Deividas Bielkis. Eventually after some more explorations we aimed more towards a dynamic and DNA-ish symbol which fitted the organization more fluently.
I attached some of the created concepts during this project . Been so much fun working on this project and explore different options.
See the final logo on their website:
https://elifesciences.org
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