Vineyard Jams Branding Project Pt. 1

This is a branding project done for Vineyard Jams, a luxury jam product focused on naturally sourced, vegan, organic ingredients. For the brand design, I wanted to have a very clean, minimal and an upscale vibe to their brand. Since this was more of a luxury brand, I wanted to utilize a serif font and a muted palette to push that narrative.

For their logo, I wanted it to be a clean type mark and used the serif font to give it a luxury look. I kept a clean colour palette of a muted pink as I felt that it would differentiate Vineyard Jams from the competition and the shelves at the grocery stores.