Over Trends 2020 Marketing Launch

Earlier this year we launched our Design Trends 2020 campaign. The mechanics involved launching with 3 trends and then dripping the rest over a period of time across our social channels and via email communication, with the goal of increasing engagement on social media, getting users to download the trend report and ultimately download the app.

I created 10 static Pinterest ads using the Over app, each of which visually represents a trend, as well as the campaign launch video using Adobe After Effects.
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